Product & R&D
Sandali Jain
The ingredient-obsessed one. Imperial, Deloitte and Paytm before SKIPD, and the one who checks every claim before it goes out.
Home / About us
About SKIPD
We started with one question.
What if skincare could keep up with real life? SKIPD is our answer: pre-built routines in a stick, so you skip the steps and keep the skin.
How we got here
India has a format problem.
Delhi summers, Mumbai humidity and a ten-step routine don't mix. So instead of another serum, we rebuilt the format.
8formula rounds over 8 months
60+manufacturer conversations
55people in our focus group
5cities we tested in
Format first
Format is the innovation.
Our story
Two sisters, one shelf too many.
We moved back from London to a bathroom shelf that kept growing and a routine that melted the moment we stepped outside. So we went looking for skincare that worked with Indian heat instead of against it.
- The questionWhat if the morning routine went inside the SPF?
- The researchA focus group of 55 people across India, and a research trip to Korea.
- The formulaEight rounds over eight months, with one base and one pH across both sticks.
- The testingDelhi, Mumbai, Chennai, Bangalore and Hyderabad.
What we believe
The SKIPCARE™ way.
Format first.
A solid stick you can twist, swipe and throw in your bag, with nothing to spill.
Fewer steps.
Fewer decisions and fewer products, with no cut on ingredients.
No layering.
The ingredients you'd normally layer already work together in one formula.
The founders
Meet the sisters.
Brand & Growth
Janhavi Jain
The good-skin-without-a-routine one. Warwick, Dentsu and Boxfund before SKIPD, and the reason it all fits in a stick.
The tilted S
Caught mid-skip.
The S in our logo leans forward, like a step being skipped. It's the whole brand in one letter.
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